32nd Pärnu Management Conference

May 13–14, 2027 | Pärnu Concert Hall

Information on the 2026 Pärnu Management Conference:
Pärnu Management Conference 2026 – Balance!

At the two-day conference for Estonia’s top executives, we will focus on one of the biggest daily challenges for managers – finding balance in a changing world.

How can we find balance between work and personal life, team leadership and the role of a specialist, implementing change and maintaining stability, technology and humanity, as well as contributing to the organization and society at large?

We will hear stories about how to stay focused on what truly matters in a rapidly changing environment. We will explore why AI must become a core leadership tool in the face of an ever-increasing flood of information. We will learn how to achieve a sustainable balance between employee well-being, customer satisfaction and strong financial performance for the company. 

How can change be managed in a way that maintains organizational resilience? We will also examine the specific challenges faced by public sector leaders. We aim to strengthen Estonia’s leadership culture based on what our top leaders themselves identified as the most challenging issues in interviews.

The sub-themes of the Pärnu Management Conference are:

SELF-MANAGEMENT

The greatest competitive advantage of an executive is the ability to manage oneself. The relentless pace, constant information flow, and ongoing pressure to achieve results put leaders to the test. How can you maintain mental and physical balance, avoid burnout, and stay focused when the boundaries between work and private life become blurred? What are the best practices used by Estonian leaders themselves – sports routines, mentors, or intentional time management?

CHANGE MANAGEMENT

How to manage change in a way that maintains organizational resilience? Today, change is inevitable in order to remain competitive, but it always comes with organizational resistance and fear. Executives must find a balance between quick decisions and thorough involvement and create a culture where change is the norm, not the exception. How can we explain "why" in a way that gets people on board? What are the specific characteristics of change management in the public sector? We will learn from the experiences of others.

FUTURE AND TECHNOLOGY

Why should AI be a tool for every top executive? AI and digitalization promise efficiency and speed, but also raise ethical and cultural questions. How can we maintain a balance between technology and humanity? In the public sector, additional data protection and security restrictions apply – how can these be overcome? How can we also contribute to societal development and solve the impending demographic challenge?

All presentations can be listened to with simultaneous English translation.
English presentations can be listened to with simultaneous Estonian translation.

Don't be alone at the top! Leadership doesn't have to be a solitary endeavor. In Pärnu, you can meet other leaders facing similar challenges.

We offer you inspiring company and an office-free atmosphere, direct interaction with exceptional people at a golf and tennis tournament and party, and the invigorating aura of our summer capital.

From leaders to leaders. The program has been compiled with the help of Estonia's top executives. The conference offers inspiration to apply the solutions of Estonian top executives in your work or at least to be inspired by them!

The strength of the Leadership Conference lies in its local focus, bringing together a large number of people who shape Estonia's future, all under one roof.

Performers for 2026

Chris Roebuck

Internationally recognized top expert in management and speaker

Henri “Henkka” Hyppönen

Global innovator, author, and serial entrepreneur

Ave Kala

Head of the Competence Center for Senior Managers at the Government Office

Ursel Velve

Chairman of the Board of the Foundation for Entrepreneurship and Innovation

Kai Realo

Chairman of the Management Board, AS Ragn-Sells

Rivo Sarapik

Host of “Juhi jutud”, Communications Manager of the Estonian Employers' Confederation

Annika Arras

Miltton New Nordics CEO and Partner

Taavi Uudam

Project Manager at Cumultec

Tõnis Kask

CEO of Merit Software

Neeme Tammis

Owner and Manager of Hansa Group, Estonia's Best Manager 2025

Tarmo Hõbe

CEO of T1 Center

Tiina Sakkos

Change management expert and author of a book

Taavi Ojala

Chairman of the Board and CEO, Kapitel

Agur Jõgi

Pipedrive's Chief Technology Officer and Board Member

Kristjan Järvi

Internationally acclaimed composer, producer, and conductor

Rinel Pius

CEO, SOL Baltics

Triin Oselein

Co-founder and CEO of Metsa Collection AI

Jaan Aru

Associate Professor of Computational Neuroscience and Artificial Intelligence, University of Tartu

Helery Tasane

Postdoctoral Researcher and TalTech Program Manager for the Artificial Intelligence in Business curriculum

Anvar Salomets

Chairman of the Management Board of Rail Baltic Estonia

Edward Rebane

Citadele Banking Group Board Member

Taavi Kotka

Entrepreneur, technology and innovation strategist, creator of e-Residency and Unicorn Squad

Kati Tamtik

Director General of the Land and Spatial Planning Department

Jakob III

Product Manager at Productivity Club

Marge Vellesalu

Entrepreneur, trainer-consultant, and Head of Customer Experience at Euronics

SADU

Band of the Year 2026

Janar Holm

Auditor General

Marja-Liisa Alop

Meliva's CEO

Marge Ugezene

Investigative reporter for Äripäev

Donatas Narmont

Managing Director of the magazines Jooksja and Tennis

Olari Miiter

Entrepreneur, AI strategist, and founder of Architecture AI; founder of Kolmas Vaade OÜ

Kristjan Kukk

Director of Telia's Business Customer Unit

Mihkel Kõiv

Telia Network Manager

2026 Plan

9:15–9:50
9:15–9:50

Gathering and morning coffee

9:50–10:15
9:50–10:15

Moderators' opening remarks

JANA PALM – Program Director of the Pärnu Management Conference, Head of Private Banking at LHV

MEELIS MANDEL – Editor-in-Chief of Äripäev

10:15-10:35 a.m.
10:15-10:35 a.m.

How to Maintain Presence and Calm When the Pace is Relentless?

KRISTJAN JÄRVI – Internationally Acclaimed Composer, Producer, and Conductor

MARGE UGEZENE –Investigative reporter for Äripäev 

In an interview with Marge Ugezen, composer Kristjan Järvi explains how self-management is the key to success in a world where the pace is frenetic and expectations are high.  The experience of this internationally acclaimed conductor and creative director shows that finding balance isn’t just about time management, but also about consciously managing energy, emotions, and creativity. How do you stay present when projects and performances take place all over the world? What routines and techniques help prevent burnout and maintain focus? Järvi shares practical tips and inspiring stories about how musical metaphors teach leadership—harmony, improvisation, and the courage to trust the orchestra as a team.

10:35-11:00 a.m.
10:35-11:00 a.m.

A High-Intensity Experience: “Burning Out”, Its Impact on Mental and Physical Health, and Setting New Personal Boundaries

KAI REALO – Chairman of the Board of Ragn-Sells, Estonia's Best Manager 2018
Top executive Kai Realo shares how a constantly high pace, continuous work challenges, and a strong sense of responsibility led to a situation where her mind could still cope, but her body signalled that she could not continue in the same way.
She discusses the warning signs that indicated she had reached a critical limit, why seeking help was essential, and how she gradually began to restore balance. Her story highlights why setting boundaries and practising conscious self-leadership are part of a leader’s job, not a luxury. We will also explore what leaders and organisations can do to prevent similar situations and foster a culture where health – both mental and physical – is a priority.

11:00-11:35 a.m.
11:00-11:35 a.m.

Is One CEO Enough?

TRIIN OSELEIN – Co-Founder and CEO, Metsa Collection AI

RINEL PIUS – CEO, SOL Baltics

We are accustomed to the business environment and the companies around us being in constant flux, yet the model of top management has remained unchanged for decades. However, there are indications that individual leadership is becoming increasingly unsustainable. 

Is the Co-CEO model a solution to this, or an additional risk? Tandem leadership is not a universal alternative, but with the right partners and the fulfillment of specific prerequisites, it can offer a significant competitive advantage and foster faster, more sustainable company growth. Increasingly, global companies are moving towards Co-CEO leadership – could this also be one of the next innovations in the Estonian management landscape? Triin and Rinel will share the research findings from their University of Tartu master's thesis and experiences gathered from the practices of various European companies.

11:40 a.m. – 12:05 p.m.
11:40 a.m. – 12:05 p.m.

Practical Workshops in Parallel Sessions

WORKSHOP 1. Focus as a Competitive Advantage for Leaders in a Changing World: How to Stay Focused on What Matters Most When Everything Is on Fire.

JAKOB GILL – Product Manager at the Productivity Club

In this practical and interactive workshop, we’ll focus on how to stay focused amid constant change and information overload.

In today’s leadership landscape, success is no longer determined solely by speed or knowledge, but by the ability to stay focused on what matters most. Why is it becoming increasingly difficult to stay focused, and how can we create a culture where attention isn’t distracted by irrelevant topics? During this workshop, you’ll gain a better understanding of what distracts you and your team the most and hinders your productivity. By the end of the session, you’ll walk away with three immediately actionable principles that will help you boost your efficiency and keep your focus sharp starting tomorrow.

 

WORKSHOP 2: A leader who doesn’t lead themselves won’t lead for long.

OLARI MIITER – entrepreneur, AI strategist, and founder of Architecture AIKRISTJAN KUKK – Director of Telia’s Business Customer UnitJARMO LIIVER – CEO of Verston Estonia

This discussion among leaders and sharing of experiences will focus on how to maintain focus, energy, and sound decision-making amid a fast pace, an information overload, and constant pressure. We will discuss self-management routines, recovery, setting boundaries, time management, and preventing burnout. During the discussion, the leaders will share their experiences and practical tips for staying balanced even when the stakes are high and the pace never slows down.

12:05 p.m. – 1:00 p.m.
12:05 p.m. – 1:00 p.m.

Lunch

1:00-1:25 p.m.
1:00-1:25 p.m.

People the State Relies On: Is Work-Life Balance Possible in High-Pressure Roles?

AVE KALA – Head of the Competence Center for Senior Executives at the Government Office

The Government Office is the hub of Estonia’s strategic governance, where decisions are made in rapidly changing and high-pressure circumstances. Work at the Government Office is intense and comes with high responsibility, and for dedicated and ambitious people, maintaining a balance between work and personal life is a challenge. Yet balance is not a luxury, but a prerequisite for survival.
How do we retain the people on whom the state relies? What role do organizational culture and values play? Does family-friendliness require a hefty budget? What role does flexibility play, what is the role of leaders in retaining people, and what should be done when balance is slipping away?
In the fall of 2025, the Government Office earned the silver level of the family- and employee-friendly employer label, dispelling myths about family-friendliness based on the unique characteristics of its organization. A presentation by Ave Kala, Head of the Competence Center for Senior Managers at the Government Office, explores employee- and family-friendliness from the perspective of a leading government agency.

1:25-1:45 p.m.
1:25-1:45 p.m.

6 Principles for Successful Change Management

TIINA SAKKOS – Change Management Expert and Author

Today, change is inevitable to remain competitive, yet it always brings resistance and fear within teams. Leaders must find a balance between making swift decisions and ensuring thorough engagement, while fostering a culture where change is the norm rather than the exception.
How can you communicate the “why” in a way that brings people on board? We will explore the essential steps required for successful change management.

1:45-2:20 p.m.
1:45-2:20 p.m.

How can you manage change in a way that keeps the organization intact?

RAINER ROHTLA – Chairman of the Management Board, Coop Eesti Keskühistu

JARMO LIIVER – CEO, Verston Estonia

ANNIKA ARRAS – Managing Director and Partner at Miltton New Nordics

JANA PALM – Program Director of the Pärnu Management Conference, Head of Private Banking at LHV
In this panel discussion, we’ll talk with Estonian leaders about why change is inevitable in today’s business environment and how to implement it in a way that keeps the organization running smoothly and keeps people on board. We’ll talk about the biggest challenges in managing change in Estonia, how to recognize when people are overburdened, and how to prevent burnout. We’ll share practical experiences on how to set priorities and create an environment where people feel secure even when there’s a lot of change. This is a practical discussion based on the experiences and solutions of Estonia’s top leaders, which could help other leaders better navigate change.

2:20-2:45 p.m.
2:20-2:45 p.m.

Bold Change in the Public Sector – How to Build an Organisation That Creates Economic Impact?

URSEL VELVE – Chair of the Board of the Foundation for Entrepreneurship and Innovation

RIVO SARAPIK – Host of “Juhi jutud” and Communications Director at the Estonian Employers’ Confederation. Ursel is a highly regarded top executive whose leadership style is characterized by innovation and the implementation of change. In her presentation, she discusses how to manage major changes in an organization where public expectations are high and the willingness to change is low. How can you create a culture that supports innovation and flexibility while maintaining stability and trust? Ursel shares her experience at EIS—from renewing values and creating new roles to implementing a customer-centric mindset and finding efficiency. The presentation offers practical steps to help organizations navigate change.

May 19, 2023. 28th Pärnu Management Conference 2023. Pictured: Rivo Sarapik. Photo by Raul Mee
2:45-3:15 p.m.
2:45-3:15 p.m.

Networking break

3:15-3:40 p.m.
3:15-3:40 p.m.

Practical Workshops in Parallel Sessions

WORKSHOP 1: Turning Employee Feedback into a Daily Management Tool

TÕNIS KASK – CEO, Merit Software

Many leaders talk about their people as their “hardware,” yet employee satisfaction results are often reviewed only once a year – if at all – while sales and profit are monitored daily. In this presentation, long-time executive Tõnis Kask explains how to make employee satisfaction an integral part of daily management, rather than a tedious annual survey.
He shares his experience with real-time feedback collection, active listening, and anonymous dialogues, and how these practices have impacted both team morale and business results. Participants will gain practical examples and benchmarks for linking employee satisfaction to customer satisfaction and financial indicators, while avoiding overwhelming staff with long questionnaires.
Attendees will take home a simple, actionable routine for using employee feedback as a natural management tool – as instinctive as tracking sales or profit numbers.

WORKSHOP 2. How to transition from gut feelings to data-driven decision-making?

TAAVI UUDAM– Project Manager at Cumultec

Many organizations know that decisions should be based more on data and less on gut feelings, but the transition to this approach is delayed or left unfinished. The reason lies not in technology, but in change management. This workshop addresses the transition to data-driven decision-making as a management and organizational change. How does this affect processes, accountability, cross-departmental collaboration, and the role of the leader? The focus is on both effective collaboration between marketing and sales, as well as the specific management decisions a top executive must make to ensure the change truly takes hold. 

PHOTO BY JAKE FARRA
3:40-4:05 p.m.
3:40-4:05 p.m.

Balancing Employee Well-Being, Customer Satisfaction, and Outstanding Financial Results

TAAVI OJALA – Chairman of the Board and CEO of Kapitel
A leader’s daily challenge is to balance three seemingly conflicting priorities: employees’ desire for a better work experience, customers’ expectations for excellent service, and owners’ pressure to deliver outstanding financial results.
How can you maintain an organisational culture where people feel valued, customer experience remains top-notch, and the numbers tell a story of success? Taavi Ojala shares practical insights from Kapitel on managing a company so that these three priorities do not conflict but instead support one another. The session explores leadership practices, values-based decision-making, and strategic choices that create long-term balance and ensure organisational sustainability.

4:05-4:50 p.m.
4:05-4:50 p.m.

International Keynote Speaker: Roadmap for Successful Change – Dynamic Implementation, Measurement, and Adaptation.

CHRIS ROEBUCK – Internationally recognized top leadership expert and speaker

Chris, a BBC management expert who has helped over 25,000 leaders accelerate their success, emphasizes that approximately 80% of change projects do not achieve the expected return on investment (ROI). To address this challenge, he developed the Accelerate Your Success framework – a six-step management roadmap designed to successfully implement changes. Each step builds upon the previous one, amplifying its impact and including key performance indicators (KPIs) for tracking progress. This creates a dynamic system of measurement, monitoring, and results that supports every change.

An integral part of this is entrepreneurial leadership, which Chris first introduced to the business world. This approach shifts the focus from "business as usual" (business as usual) to "business of the future" (business of the future) – in other words, to true transformation. Chris's session offers a proven roadmap for successful change management and its dynamic measurement.

4:50-5:00 p.m.
4:50-5:00 p.m.

Moderators Wrap Up the Day

JANA PALM – Program Director of the Pärnu Management Conference, Head of Private Banking at LHV

MEELIS MANDEL – Editor-in-Chief of Äripäev

6:00-8:00 p.m.
6:00-8:00 p.m.

Tennis, Padel, and Golf Tournaments

To maintain a balance between mental and physical activity, participants can test their skills in the doubles tennis and padel tournaments at the Pärnu Management Conference—sponsored by Citadele Bank—as well as in the golf tournament, which we are organizing in collaboration with Sirel & Partners.

8:00-12:00 a.m.
8:00-12:00 a.m.

Dinner and Party at Pärnu Beach Hotel

SADU—a band whose concerts sell out in a matter of hours—will perform at the evening party. Their debut album, *Problems in Paradise*, earned them three Estonian Music Awards: Album of the Year, Band of the Year, and Debut Album of the Year. Throughout the evening, we’ll enjoy a buffet-style dinner, honor the winners of the golf, tennis, and padel tournaments, and create a pleasant atmosphere for conversations with other top executives.

7:30–8:00
7:30–8:00

Morning run

Start your day with a morning run led by Donatas Narmont, CEO of the magazines Jooksja and Tennis. Meet at the elephants in Rannapark. 

9:15–9:50
9:15–9:50

Gathering and morning coffee

The musical highlights of the conference day will be provided by local Pärnu musicians and music school teachers Laura Junson and Erko Niit.

9:50–9:55
9:50–9:55

Moderators' opening remarks

JANA PALM – Program Director of the Pärnu Management Conference, Head of Private Banking at LHV

MEELIS MANDEL – Editor-in-Chief of Äripäev

9:55–10:15
9:55–10:15

How to Manage Changes Across Multiple Companies and Industries without Losing Yourself?

NEEME TAMMIS – Estonia’s Best Manager 2025, CEO of Hansa Group

JANA PALM – Program Director of the Pärnu Management Conference, Head of Private Banking at LHV 

Neeme Tammis, the current Best Manager of Estonia, leads Hansa Group, which includes 28 subsidiaries and associated companies across six different industries. How has he successfully managed changes simultaneously across multiple companies and sectors without losing himself in the process? What are his tips for maintaining work-life balance, as well as mental and physical well-being during busy periods when multiple changes and developments are happening across the companies?
Neeme Tammis shares both business and time management practices, along with personal lessons learned over the years that have shaped him into a sectoral leader. In addition, contributing to society is important for Estonia’s Best Manager. We explore why supporting culture has become a cause close to his heart and whether broader societal contribution should align with the life of a top executive.

10:15 - 10:45
10:15 - 10:45

A Look Inside the Toolbox of Top Leaders

TARMO HÕBE – CEO of T1 Center, nominee for “Estonia’s Best Leader” 2026

JANAR HOLM – Auditor General, nominee for “Estonia’s Best Leader” 2026

MARJA-LIISA ALOP – CEO of Meliva, nominee for “Estonia’s Best Leader” 2026

NEEME TAMMIS – CEO of the Hansa Group, “Estonia’s Best Leader” 2025

RIVO SARAPIK – Host of “Juhi jutud,” Communications Director at the Estonian Employers’ Confederation

The panel discussion will feature the finalists of the “Estonia’s Best Leader 2026” competition, and we’ll get to know them on a personal level. We’ll likely talk about what they do to be Estonia’s best leaders, how they manage themselves, their people, their time, and their money, and what lessons others can learn from their career successes and failures.

May 19, 2023. 28th Pärnu Management Conference 2023. Pictured: Rivo Sarapik. Photo by Raul Mee
10:45–11:05
10:45–11:05

“Estonia’s Best Manager 2026” Award Ceremony

On the stage of the Pärnu Management Conference, we will announce the winner of the “Estonia’s Best Leader 2026” competition. This is one of the most significant recognitions in Estonian management culture, through which we highlight leaders who have stood out not only for their excellent financial results, but also for their people-centered leadership, ethics, and social contribution. We shine a spotlight on leaders who inspire and shape the future of Estonia’s economy.

11:05 a.m. – 11:45 a.m.
11:05 a.m. – 11:45 a.m.

Human-Centered Artificial Intelligence

JAAN ARU – Associate Professor of Computational Neuroscience and Artificial Intelligence, University of Tartu

Technology is advancing faster than ever before, but along with new opportunities come growing risks: distraction, decision fatigue, and the loss of the human touch. Jaan Aru, a neuroscientist at the University of Tartu, explores how the digital environment affects our brains, creativity, and relationships, and why maintaining balance is a matter of survival for leaders and organizations. We’ll discuss practical techniques to help maintain focus, avoid “information noise,” and create a work culture where technology supports people, not the other way around. Participants will gain clear insights on how to use AI and digital tools wisely while preserving the team’s mental well-being and human connection.
Photo: Ken Mürk/ERR/Scanpix

11:50 a.m. – 12:10 p.m.
11:50 a.m. – 12:10 p.m.

Practical Workshops in Parallel Sessions

WORKSHOP 1: Technological Enthusiasm, Economic Pressure, and AI – Who is Leading Whom?

HELERY TASANE – Postdoctoral Researcher and Program Director for the Artificial Intelligence in Business curriculum at TalTech

Structural labour shortages are not a problem that artificial intelligence can magically solve – demographics, skill gaps, and low workforce mobility cannot be fixed by an algorithm. While AI can effectively support well-structured and repetitive tasks, most managerial decisions fall outside these assumptions. With the wrong objective, metric, or dataset, an algorithm simply does the wrong things faster and more confidently, potentially amplifying management errors.
The reality is that adopting AI requires organisational maturity, clean data, functioning information systems, and well-thought-out processes – not merely faith in technology. So where does the true potential of AI lie?

 
WORKSHOP 2. Technology at Your Service – Balancing Work and Personal Life.

MARGE VELLESALU – Entrepreneur, trainer-consultant, and Head of Customer Experience at Euronics

An old saying goes: “Up early, to bed late—that’s how wealth is brought into the home.” But does success really have to look like that today? There’s another way. In our workshop, you’ll learn how smartly chosen and thoughtfully managed technology can free up a manager’s most valuable resource—TIME. How to reduce routine tasks and keep the business running smoothly even when the manager is away. An interactive workshop awaits you, where we’ll spark ideas and find practical solutions to make business easier. Success doesn’t mean more working hours, but smarter action—so that both your team’s well-being and customer satisfaction are maintained at the same time. Balance isn’t a feeling… it’s a conscious decision!

12:10 p.m. – 1:05 p.m.
12:10 p.m. – 1:05 p.m.

Lunch

1:05 PM – 1:45 PM
1:05 PM – 1:45 PM

Demographic Crisis at the Door: How to Ensure Workforce and Economic Sustainability?

ANVAR SALOMETS – Chairman of the Board, Rail Baltic Estonia

EDWARD REBANE – Board Member, Citadele Banking Group

KATI TAMTIK – Director General of the Land and Spatial Planning Agency

MEELIS MANDEL – Editor-in-Chief of Äripäev

Estonia’s working-age population is declining rapidly, birth rates are low, and pressure on the labour market is increasing. This affects tax revenue, corporate competitiveness, and the overall sustainability of the economy. Together with leaders from Estonia’s public and private sectors, we will explore answers to questions such as: what are realistic solutions to mitigate labour shortages? Are the key issues immigration, automation, AI adoption, or flexible working arrangements?
We will discuss how to keep the existing workforce active for longer, the role of education and retraining, and how companies and the state can collaborate to create an environment that attracts the necessary skills to Estonia. The focus will be on practical steps that can be implemented today to prevent the crisis from worsening tomorrow.
Photo: Martin Pedaja/Postimees/Scanpix

Photo: Martin Pedaja/Postimees/Scanpix

1:45 PM – 2:15 PM
1:45 PM – 2:15 PM

AI is Just a Stopover: What Happens if Ambition is Left on the Platform?

AGUR JÕGI – Chief Technology Officer and Board Member, Pipedrive

AI is a tool for every leader and specialist, but only if there is a clear direction for its use. Artificial intelligence can accelerate business, but without strategy and planning, it is merely one of many tools – and can even be used to automate mistakes.
In his presentation, Pipedrive’s CTO Agur Jõgi explains why AI alone does not create value if a company lacks an inspiring goal and a clear plan. He will also discuss when mindset becomes more important than new technology and what happens when ambition falls short – because AI may be an extremely fast train, but reaching the destination still depends on a thirst for growth and the courage to take risks.

2:15 PM – 2:45 PM
2:15 PM – 2:45 PM

Networking break

During the break, you can listen to a recording of a special episode of Telia’s podcast “Less IT, Please” in the Kammersaal.

Technology doesn't replace the driver, but it changes the rules of driving

OLARI MIITER – entrepreneur, AI strategist, and founder of Architecture AIMIHKEL KÕIV – Network Manager at TeliaMARJA-LIISA ALOP – Head of Meliva

How are AI and the digital age changing the role of top executives, decision-making, work organization, and accountability—and are they changing them at all? We’ll discuss how leaders can use technology wisely, maintain a human touch, and lead their organizations in a world where speed and data-driven decision-making are becoming the new norm.

2:45 PM – 3:20 PM
2:45 PM – 3:20 PM

International Keynote Speaker: Why Should Artificial Intelligence Be Every Top Executive's Tool?

HENRI “HENKKA” HYPPÖNEN – Global innovator, author, and serial entrepreneur

Renowned entrepreneur and speaker Henri Hyppönen, who has been working with artificial intelligence for over a decade, explains in his presentation why every CEO should use artificial intelligence on a daily basis. AI is no longer merely a technological tool, but is emerging as a vital management tool that helps accelerate decision-making, test strategic options, and think more clearly and systematically.

Hyppönen provides practical examples of how leaders can immediately apply artificial intelligence in their daily work and explains why postponing its use can lead to falling behind in both a company's competitiveness and personal leadership capabilities. His presentations are like masterclasses that are both intellectually demanding and engaging.

3:20 PM – 4:00 PM
3:20 PM – 4:00 PM

“Can’t” Is Not an Option: How to Make the Impossible Happen

TAAVI KOTKA – Entrepreneur , technology and innovation strategist, founder of e-Residency and Unicorn Squad

Taavi has famously said, “Hold my beer and I’ll show you how it can be done.” In large organisations and amidst waves of change, it’s easy to leave extraordinary ideas in the drawer. One of the architects of Estonia’s digital state, Taavi Kotka, shares how to think and act in a way that ensures even the most complex ideas and projects are carried through to success.
He has led initiatives that have rewritten the logic of the public sector and transformed business opportunities. As the closing speaker, Taavi will also share personal lessons learned from four very different projects: the renewal of Estonia’s tax system and reforms combating VAT fraud, the e-Residency programme, Unicorn Squad – which inspires girls to pursue technology, and Kuri Kotkas, a drone training programme for adults.

: Successful Estonia winner Taavi Kotka : ESTONIA, Tallinn : 09MAY25 Successful Estonia winner Taavi Kotka. Award ceremony at Äripäev's editorial office, Neeme Korv, Karl-Eduard Salumäe. lt Photo: Liis Treimann
4:00 PM – 4:10 PM
4:00 PM – 4:10 PM

Conference Closing

Registration for the Pärnu Management Conference 2027

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Participants

ACREF OÜMANAGERTRINITI OÜ LAW FIRMATTORNEY-AT-LAW
TRINITI OÜ LAW FIRMATTORNEY-AT-LAW/PARTNERTRINITI OÜ LAW FIRMATTORNEY-AT-LAW/PARTNER
ANORA ESTONIA ASCOUNTRY DIRECTOR, BALTICSANORA ESTONIA ASSALES DIRECTOR, ESTONIA
APTUS GROUP OÜPARTNER / BOARD MEMBERAPTUS GROUP OÜPARTNER / BOARD MEMBER
BALTIC INTERTEX OÜCEOBALTIC INTERTEX OÜBOARD MEMBER
CARPENTER ENGINEERED FOAMS, LLCCOMMERCIAL MANAGER FOR FINLAND AND THE BALTIC STATESDEAX Law Firm, LLCBOARD MEMBER
E-SERVICE ASHead of DepartmentE-SERVICE ASCEO
E-SERVICE ASBusiness Development ManagerE-SERVICE AS
ESTONIAN UNIVERSITY OF LIFE SCIENCESDEVELOPMENT MANAGERESTONIAN UNIVERSITY OF LIFE SCIENCESPROFESSOR OF PLANT SCIENCE
ESTONIAN UNIVERSITY OF LIFE SCIENCESEESTI POST ASHead of Department
EESTI POST ASESTONIAN PIG BREEDERS' ASSOCIATIONCHAIRMAN OF THE BOARD
EJV OÜBOARD MEMBEREMBACH CONSTRUCTION, LLCCHIEF ACCOUNTANT
FONTAKT LLCBOARD MEMBERFONTAKT LLCCEO
GLAMOX ASCHAIRMAN OF THE BOARDGLAMOX AS
GO3 BALTICS, Inc.DATA ANALYSTGO3 BALTICS, Inc.CRM MANAGER
GO3 BALTICS, Inc.MARKETING AND COMMUNICATIONS MANAGERGO3 BALTICS, Inc.Business Manager
GOALS ACCOUNTING LLCCEOGROW FINANCE OÜPARTNER
HAMBURG & PARTNERS, LLCBOARD MEMBERHANZA MECHANICS TARTU ASPRESIDENT OF THE HANZA BALTIC CLUSTER
HANZA MECHANICS TARTU ASBOARD MEMBERIDA-VIRU CENTRAL HOSPITALCHAIRMAN OF THE BOARD
IDA-VIRU CENTRAL HOSPITALBOARD MEMBER, CHIEF MEDICAL OFFICERIDA-VIRU CENTRAL HOSPITAL
INSTRUMENTARIUM OPTIKA OÜRETAIL DIRECTORINSTRUMENTARIUM OPTIKA OÜHR DIRECTOR
KARLSKROONA LLCCEOMINISTRY OF THE ENVIRONMENT INFORMATION TECHNOLOGY CENTERDIRECTOR
KLIINIK32 LLCMANAGERL.L CORRECTOR, LLCCEO
L.L CORRECTOR, LLCLEONHARD WEISS OÜDIRECTOR OF THE CIVIL ENGINEERING DIVISION
LEONHARD WEISS OÜBOARD MEMBERLINAS AGRO, LLCCEO
LINAS AGRO, LLCLINAS AGRO, LLC
LINDSTRÖM LLCSALES DIRECTORLINDSTRÖM LLCSALES MANAGER
LINDSTRÖM LLCSALES MANAGERMAILILIINEV LLCMANAGER
METROSERT ASFINANCIAL MANAGERMETROSERT AS
METROSERT ASMETROSERT AS
METROSERT ASMY FITNESS, Inc.MYFITNESS CUSTOMER EXPERIENCE MANAGER
MY FITNESS, Inc.MY FITNESS, Inc.
MY FITNESS, Inc.MY FITNESS, Inc.
MY FITNESS, Inc.NETT ASCEO
NEVOTEX EESTI LLCCEONORDECON ASBOARD MEMBER
ONLINE ACCOUNTING, LLCCEOPERI ASBOARD MEMBER
PHARMA HOLDING, LLCPHARMACY SERVICE QUALITY AND CUSTOMER EXPERIENCE MANAGERPRUULI PLANT PROJECTS, LLCEXECUTIVE DIRECTOR-GARDENER
Pärnu Ülejõe Elementary SchoolDIRECTORRAUMEDIC ESTONIA ASBOARD MEMBER
GOVERNMENT OFFICEDIRECTOR OF EUROPEAN UNION AFFAIRSGOVERNMENT OFFICEDIRECTOR OF COORDINATION FOR SECURITY AND NATIONAL DEFENSE
GOVERNMENT OFFICEDIRECTOR OF COMMUNICATIONSGOVERNMENT OFFICEDIRECTOR OF STRATEGY
GOVERNMENT OFFICEDIRECTOR OF THE CENTER OF EXCELLENCE FOR TOP EXECUTIVESGOVERNMENT OFFICEHEAD OF SUPPORT OPERATIONS
GOVERNMENT OFFICEHEAD OF THE LEGAL DEPARTMENT, ACTING AS DIRECTOR OF LEGAL AFFAIRSNATIONAL AUDIT OFFICEDIRECTOR OF DEVELOPMENT AND ADMINISTRATION SERVICES
GERMAN AUTOMATION OÜCEOSHARECLOUD OÜCEO
SHARECLOUD OÜMINISTRY OF THE INTERIORHEAD OF THE STRATEGY AND DEVELOPMENT DEPARTMENT, MINISTRY OF THE INTERIOR
SOFTWERK, LLCBOARD MEMBERSOFTWERK, LLCCEO
SPORRONG ESTONIA LLCBOARD MEMBERSWEDBANK ASQUALITY MANAGER
SWEDBANK ASSWEDBANK AS
TALLINN SCIENCE PARK TEHNOPOL SAHEAD OF LARGE ENTERPRISES DIVISIONTEEDE TEHNOKESKUS, Inc.HEAD OF INNOVATION
TEEDE TEHNOKESKUS, Inc.DEPUTY MANAGERTEEDE TEHNOKESKUS, Inc.CHAIRMAN OF THE BOARD
TEEDE TEHNOKESKUS, Inc.TIBNOR ESTONIA, Inc.BOARD MEMBER
UNITED TALENTS, LLCPARTNERUNITED TALENTS, LLCPARTNER
NEW LAND AL MARE LLCBOARD MEMBER

ACREF OÜ
MANAGER

TRINITI OÜ LAW FIRM
ATTORNEY-AT-LAW

TRINITI OÜ LAW FIRM
ATTORNEY-AT-LAW/PARTNER

ADVOKAADIBÜROO TRINITI OÜ
VANDEADVOKAAT/PARTNER

ANORA ESTONIA AS
COUNTRY DIRECTOR, BALTICS

ANORA ESTONIA AS
SALES DIRECTOR, ESTONIA

APTUS GROUP OÜ
PARTNER / JUHATUSE LIIGE

APTUS GROUP OÜ
PARTNER / JUHATUSE LIIGE

BALTIC INTERTEX OÜ
CEO

BALTIC INTERTEX OÜ
JUHATUSE LIIGE

CARPENTER ENGINEERED FOAMS OÜ
COMMERCIAL MANAGER FINLAND AND BALTICS

DEAX ÕIGUSBÜROO OÜ
JUHATUSE LIIGE

E-SERVICE AS
OSAKONNA JUHT

E-SERVICE AS
TEGEVJUHT

E-SERVICE AS
ÄRIARENDUSJUHT

E-SERVICE AS


EESTI MAAÜLIKOOL
ARENDUSJUHT

EESTI MAAÜLIKOOL
TAIMEKASVATUSE PROFESSOR

EESTI MAAÜLIKOOL


EESTI POST AS
OSAKONNA JUHT

EESTI POST AS


EESTI TÕUSIGADE ARETUSÜHISTU TÜH
JUHATUSE ESIMEES

EJV OÜ
JUHATUSE LIIGE

EMBACH EHITUS OÜ
PEARAAMATUPIDAJA

FONTAKT OÜ
JUHATUSE LIIGE

FONTAKT OÜ
TEGEVJUHT

GLAMOX AS
JUHATUSE ESIMEES

GLAMOX AS


GO3 BALTICS AS
ANDMEANALÜÜTIK

GO3 BALTICS AS
CRM JUHT

GO3 BALTICS AS
TURUNDUS- JA KOMMUNIKATSIOONIJUHT

GO3 BALTICS AS
ÄRIJUHT

GOALS ACCOUNTING OÜ
TEGEVJUHT

GROW FINANCE OÜ
PARTNER

HAMBURG JA PARTNERID OÜ
JUHATUSE LIIGE

HANZA MECHANICS TARTU AS
HANZA BALTI KLASTRI PRESIDENT

HANZA MECHANICS TARTU AS
JUHATUSE LIIGE

IDA-VIRU KESKHAIGLA SA
JUHATUSE ESIMEES

IDA-VIRU KESKHAIGLA SA
JUHATUSE LIIGE, ÜLEMARST

IDA-VIRU KESKHAIGLA SA


INSTRUMENTARIUM OPTIKA OÜ
JAEMÜÜGIDIREKTOR

INSTRUMENTARIUM OPTIKA OÜ
PERSONALIDIREKTOR

KARLSKROONA OÜ
CEO

KESKKONNAMINISTEERIUMI INFOTEHNOLOOGIAKESKUS
DIREKTOR

KLIINIK32 OÜ
JUHATAJA

L.L CORRECTOR OÜ
TEGEVJUHT

L.L CORRECTOR OÜ


LEONHARD WEISS OÜ
INSENEREHITUSE DIVISIONI DIREKTOR

LEONHARD WEISS OÜ
JUHATUSE LIIGE

LINAS AGRO OÜ
TEGEVJUHT

LINAS AGRO OÜ


LINAS AGRO OÜ


LINDSTRÖM OÜ
MÜÜGIDIREKTOR

LINDSTRÖM OÜ
SALES MANAGER

LINDSTRÖM OÜ
SALES MANAGER

MAILILIINEV OÜ
JUHT

METROSERT AS
FINANTSJUHT

METROSERT AS


METROSERT AS


METROSERT AS


METROSERT AS


MY FITNESS AS
MYFITNESSI KLIENDIKOGEMUSE JUHT

MY FITNESS AS


MY FITNESS AS


MY FITNESS AS


MY FITNESS AS


MY FITNESS AS


NETT AS
TEGEVJUHT

NEVOTEX EESTI OÜ
TEGEVJUHT

NORDECON AS
JUHATUSE LIIGE

ONLINE RAAMATUPIDAMINE OÜ
TEGEVJUHT

PERI AS
JUHATUSE LIIGE

PHARMA HOLDING OÜ
APTEEGITEENUSE KVALITEEDI JA KLIENDIKOGEMUSE JUHT

PRUULI PLANT PROJECTS OÜ
TEGEVJUHT-AEDNIK

PÄRNU ÜLEJÕE PÕHIKOOL
DIREKTOR

RAUMEDIC ESTONIA AS
JUHATUSE LIIGE

RIIGIKANTSELEI
EUROOPA LIIDU ASJADE DIREKTOR

RIIGIKANTSELEI
JULGEOLEKU JA RIIGIKAITSE KOORDINATSIOONIDIREKTOR

RIIGIKANTSELEI
KOMMUNIKATSIOONIDIREKTOR

RIIGIKANTSELEI
STRATEEGIADIREKTOR

RIIGIKANTSELEI
TIPPJUHTIDE KOMPETENTSIKESKUSE JUHT

RIIGIKANTSELEI
TUGITEGEVUSTE JUHT

RIIGIKANTSELEI
ÕIGUSOSAKONNA JUHATAJA ÕIGUSASJADE DIREKTORI ÜLESANNETES

RIIGIKONTROLL
ARENDUS- JA HALDUSTEENISTUSE DIREKTOR

SAKSA AUTOMAATIKA OÜ
CEO

SHARECLOUD OÜ
TEGEVJUHT

SHARECLOUD OÜ


SISEMINISTEERIUM
SISEMINISTEERIUMI STRATEEGIA- JA ARENDUSOSAKONNA JUHATAJA

SOFTWERK OÜ
JUHATUSE LIIGE

SOFTWERK OÜ
TEGEVJUHT

SPORRONG EESTI OÜ
JUHATUSE LIIGE

SWEDBANK AS
KVALITEEDIJUHT

SWEDBANK AS


SWEDBANK AS


TALLINNA TEADUSPARK TEHNOPOL SA
SUURETTEVÕTETE VALDKONNAJUHT

TEEDE TEHNOKESKUS AS
INNOVATSIOONIJUHT

TEEDE TEHNOKESKUS AS
JUHATAJA ASETÄITJA

TEEDE TEHNOKESKUS AS
JUHATUSE ESIMEES

TEEDE TEHNOKESKUS AS


TIBNOR ESTONIA AS
JUHATUSE LIIGE

UNITED TALENTS OÜ
PARTNER

UNITED TALENTS OÜ
PARTNER

UUS MAA AL MARE OÜ
JUHATUSE LIIGE

Gold Sponsors

Sponsors

Participant newsletter – have you received it?

Before the conference, we will send an information letter to participants. If you have not received it a few days before the event, please check your junk mailbox. If you cannot find the letter, please contact the order center by email at [email protected] or the project manager at [email protected].

Terms of participation:

All presentations at the conference will be translated into English.
The organizer reserves the right to make changes to the schedule.
A participant information letter will be sent to the email address provided during registration one week before the conference.
For any questions, please contact the project manager by email at: [email protected] or by phone at 5880 7754.

The participation package includes:

  • Two-day hall ticket
  • post-event viewing of slides and recordings within 30 days after the conference
  • dinner on the evening of the first conference day
  • an optional competition between managers in a golf and tennis tournament
  • catering on both conference days
  • access to the conference's online environment

Participation with a team:

If you are coming with a larger team, please write to the conference project manager Johanna at: [email protected]

Accommodation:

The conference accommodation partner is Estonia Resort Hotel. Accommodation can be booked with the participation package while rooms are available. To cancel accommodation, please notify the project manager by email at least 5 working days before the conference. If you notify of cancellation later or forget to do so, it will not be possible to cancel the accommodation.

Cancellation:

Failure to pay the invoice by the due date does not automatically cancel participation. If you are unable to participate for any reason, please notify the project manager or send a written notice of non-participation to [email protected] or call 667 0099 at least 10 working days before the event. In this case, we will refund the participation fee received or cancel the unpaid invoice.
If you notify us of non-participation 5-9 working days before the conference, 50% of the invoice amount is payable.
If you notify us later or fail to notify us, the participation fee will not be refunded, and 100% of the invoice amount is payable.

The organizer may take photos, videos, and audio recordings at the event and share them with participants and in public media channels, as well as use them for marketing similar events.

More detailed information about data usage can be found in Äripäev's Privacy Policy.

Copying, recording, reproduction, or distribution of the webinar materials and content is prohibited without the written consent of AS Äripäev.

Advertising:

If you wish to introduce your company at the conference, please contact [email protected] or 667 0105

Contacts

Kadri Allaste
Conference Moderator
[email protected]
+372 5770 3003

Johanna Karp
Project Manager
[email protected]
+372 5880 7754

Age Liiv
Partnerships
[email protected]
+372 5866 6496

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