Tom Waghorn is the Head of Accounts at Clear Ads, a globally recognised Amazon advertising agency, specialising in Amazon PPC and DSP platforms. Clear Ads provide advertising services for well-established, premium Amazon sellers who are looking to further capitalise on their success on Amazon using our services. The Clear Ad’s service is customer-centric, revolving around their clients’ goals, and promises a manual, granular approach to advertising in order to meet them. Tom Waghorn has recently celebrated his 5 year anniversary at Clear Ads, around when the company converted to an Amazon only advertising agency, the first of their kind to do so in the UK. He has since acquired a multitude of 7 figure Amazon clients and also manages a team of 10 account managers. Over his time, he has also relished the opportunity to attend multiple Amazon events all around the world, giving presentations and building relationships.
How to run your Amazon PPC in a time where advertising cost has almost doubled?
It’s no secret that PPC costs have almost doubled in a year. And the trend continues. Based on the experience of running hundreds of Amazon PPC accounts, Tom shares his best insights on how to navigate the Amazon PPC landscape today. What KPIs to target? How to tailor your advertising using Brand Metrics? How to use the newest Amazon tools available to get a competitive advantage?